Apologies are important but they begin to lose their importance if they have to be repeated for the same mistake. A team needs to hear a plan of action that will prevent the chronic mistake to regain confidence in a constantly contrite teammate. People can change, but not without intention. Sorry as a phrase doesn’t make anything better unless it communicates a true remorse that motivates a desire to change. That desire is better communicated with an intentional plan of action that accomplishes that change.