Trendy versus Relevant

There is a difference between staying relevant and chasing a trend. Great teams do not fall behind the times. They are not afraid to try new things. They are also not afraid to retain well tested methods. Effectiveness should always be the goal when it comes to trying something new. Changing for the sake of style is almost always short-sighted because trends don’t last long. The cool factor is always with the effective for the long term because winning often sets the trend.

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