“It’s not how you start it’s how you finish” is quoted so often that it’s difficult to determine who oringinally coined the phrase. The popularity of the phrase points to the universal application of it. I believe winners understand this phrase better than those who wish they won. The first half score doesn’t matter at the end of the game. Winners never quit and quitters never win. There are a lot of related cliches I could list here but I am sure you get the point. Every great team knows the cost of success is tremendous effort beyond what is comfortable. Winning is rarely comfortable.