Mediocrity is a good salesman. He sells us on a diminished version of our vision. He sounds wise, but his wisdom comes at a cost. The wisdom of mediocrity costs us the belief that we can achieve more and therefore it costs us our will to endure. Mediocrity is permissive and allows us to avoid accountability by providing the comfortable cover of normalcy. No one will notice us if we blend in with the other customers of mediocrity. The wisdom of mediocrity also promises to trade the effort of victory for the effortless state of not losing. When we buy into the wisdom of mediocrity, he throws in a list of excuses for free just to make sure we feel better when we tell others about our purchase.