When the preservation of identity is the goal of planning, then dissent is not encouraged and is often demonized. The result is an echo chamber with unspoken ideas held captive by the control that comes with the preservation of identity. The team seems to be unified verbally but the thought life is ripe with resentment that results from bottled up dissent. Leaders can become lulled by a false consensus but in reality, the team has learned that dissent is seen as a crime and they would rather be a part of the team than become an outsider. Team identity should unify around effectiveness because not all chosen identities are effective.