It does a team little good to aim for something that they don’t have the nerve to accomplish. Everyone wants the shiny championship ring except when it requires more effort than we are willing to put out. Everyone wants to say that they want effectiveness except when effective practices challenge who they see themselves becoming. Training and education don’t matter when we find ourselves on the edge of the cliff of effectiveness and we refuse to jump. Sometimes that is what distinguishes the great teams from those that wonder why the win seems so elusive.