Everyone says that they want excellence for their teams. Goals and pep talks tend to be similar for both great teams and ordinary teams. The distinguishing factor is the commitment to practice what they say they want. Outcomes demand certain actions. Ordinary teams are often confused by the difference between the outcomes that other teams obtain over time while they seem to consistently fall short. Something seems to get lost between the translation from goal to outcome for some and not others. The difference is usually found in their status quo.