When I played football, I was taught to run through the player I was tackling. That made me an effective linebacker because as I aimed through the ball carrier, the impact I made was more intense than if I had stopped as I made contact. How often do we sell our team goals short? How often do I settle for treating the symptom and not the cause? How often do I set out on ineffective courses because the action makes me feel better than an effective one? How often do I settle for measuring a proxy that tells a better story than the true indicator that calls for a more drastic improvement? What is the end game? Is it getting the ball carrier on the ground or is it a two yard loss that changes the momentum of the game? Answering the true end game question is the most important thing we can do at the outset of anything we endeavor.