Goals are important because they help a team aim at a direction or accomplishment but they can be difficult to develop. Most people struggle with writing effective goals and therefore sabotage their team’s long-term effectiveness. Goals set our sights toward the future but if a goal is not measurable, achievable, and specific, it will have a detrimental effect on the team’s morale over time. Vague goals that cannot be measured do not inspire belief and end up discouraging a team over time because the team lacks the tangible feeling of accomplishment. That vague goal always seems so far away and the team eventually loses the motivation to chase it after no tangible feeling of accomplishment seems possible.